What Is Direct Sales?

by Leah Day

Direct sales is a business building and product marketing method used by thousands of companies all across America.

Here's how this system works:

A company or individual creates a product. This could be anything from beauty products and cosmetics to jewelry to luggage.

The traditional format for marketing these products is to first find a distributor who then finds stores to carry the products. In this model, the price, branding, and ultimately the control over the product is given over to the distributors and stores that sell the product.

In direct sales, rather than sell products in stores through a distributor, the products are instead sold through Independent Consultants working with the company.

This is how direct sales also becomes a business building method because instead of just selling products, you now have the capacity to help others start successful business of their own!

One of the most popular products sold through direct sales is beauty products and cosmetics. These are the best products to sell in direct sales because:

• More Affordable - Because the products are sold directly through Consultants, companies are bypassing the huge costs of distributors. This keeps the price much more affordable than most department store brands.
• Consumable - Skin Care and cosmetic products are meant to be used every single day. When the customer gets low they reorder, thus establishing another income stream of continual reorders every 3-6 months.
• Personal help is needed - Women like the idea of receiving personal help and attention with their skin. Not everyone can afford expensive spa treatments, but most women still want the same personal attention and guidance in picking the correct products for their skin.
• Recession Proof - When times get hard, most people will cut back on expenses for extravagances like new jewelry, candles, or luggage. Skin care products and cosmetics are not viewed as extravagances however, and women will continue to buy even when times are hard, especially if it's a product that gives them the results they want.

When selling beauty products through direct sales, most Consultants will organize shows or parties in order to reach the greatest number of people at one time.

Traditionally most direct sales products are sold through in home parties because this is the most successful business model for most Consultants.

However, home parties are not the only way you can sell direct sales products. You can also organize Personal Consultations and meet with customers one-on-one. This is a great way of personally connecting with your customers and giving them the individual attention they need.

Some companies also allow you to sell products online. You'll need to check with your company to see what exactly is allowed, but some companies, like L'Bri Pure n' Natural, allow you to have a personal website along with your company website to help market yourself and your products to people all across America.

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© Leah Day Online: What Is Direct Sales?